Your name (and title/position): Cali Hlavac - President
Business Name: A Sound Impression
Location: 3601 Calvert St., #27 Lincoln, NE 68506
Service or Product Offered: DJ/Hosting, Wedding Videography, Photo
Slideshow Videos, Video Invitations, Save the Date Videos, Love Story Videos
How long in business: 18 years
How did you get started in the wedding industry? Did you always
plan on someday helping brides achieve their “dream” wedding?
I majored in Advertising at UNL and when I graduated, I got a job as the marketing
director for A Sound Impression (the previous owner had an advertising company as
well). After 2 months of working for him, he got offered a job at the Bellevue Med
Center as head of fundraising and decided to take it. Instead of moving the business
to Omaha (since most of his brides were in Lincoln), he approached me and asked if I
was interested in taking over as owner. I agreed, and here we are today ☺ I never
dreamed of being in the wedding industry before then, but I am so happy I did – I love
every minute of it!
What personality traits do you possess that allow you to effectively
interact with brides on their wedding day?
It’s important to me that a bride is completely at ease around you before and during
her wedding day. I’m young (in my 20s), female, and I live and breathe weddings (trends,
colors, décor, ideas, etc.). I can relate to the bride on every level and I think it gives
me an edge over older vendors. I’m constantly reading magazines and doing research
from weddings all across the US to keep myself updated on the most cutting edge
trends. Not only that, but I’m passionate about what I do. Weddings are very exciting;
a once in a lifetime experience that should be treated as such!
How are brides and their weddings different than when you first
started in this industry?
I’ve been working in the industry for 2 years and in my area, I notice brides are
beginning to see the importance of having videography of their wedding. I’m seeing
more and more brides putting a majority of their budget in photo and video. That’s
important because photography is something to be treasured and hung on your wall;
however, you may never be able to hear your vows, toasts, or your grandmother’s voice
ever again. Not to mention, if your parents had a wedding video, wouldn’t you love to
watch it? Imagine the fun your kids will have with it ☺
Are there any changes for your business in the near future you
would like to share?
We are consistently growing – we’ve hired 2 new people in the last week and will add at
least 2 more over the course of the summer. We’ve moved into a larger, more
accommodating space and will continue to have a presence all over town at shows,
events, weddings, etc.
From your experience in working with brides and grooms, is there
any piece of advice you would like to offer?
Always ask for referrals – the best referrals come from brides and vendors. Vendors
often time have a great insight about other vendors because they’ve worked with them
on multiple occasions. The wedding industry in Nebraska is extremely small and most
people know or know of everyone and can give a great referral based on experience. I
would still ask former brides for referrals as well, since they have a different
perspective than a vendor. But always ask – it will save you SO much time and energy
in the end!
Please provide a quick description of the services or products you
offer to brides:
A Sound Impression has been helping couples create, capture, and preserve the
memories of their wedding day for 18 years. We provide DJ/Hosting services, Wedding
Videography Services, Photo Slideshow Videos, Save the Date Videos, Love Story
Videos, Video Invitations, and Trash the Dress Videos. Our prices are very standard
and will be the same every time you call.
If you have additional questions for Cali, feel free to contact her at:
cali@asoundimpression.net or 464-2274.
